In this brief, outline: The goals and focus of your campaign. You. Once you have found the right influencer (s) and launched your social campaign, measure the performance of your influencer content, usually by looking at the. 65% of our respondents measure the ROI from their influencer campaigns We carried out our first influencer marketing survey in 2017, giving us excellent insight into the state of the industry. You want their followers to get in touch with the brand. Challenge 2: Measuring Influencer Marketing ROI and Conversions. AI also offers real-time insights into the performance of an influencer campaign, allowing businesses to make changes on the fly to improve outcomes. Measuring the Impact of Your Influencer Marketing. Like any other marketing effort, your influencer marketing campaign needs a concrete vision and goals to succeed. Sprout Social. Influence on third parties. Entertainment. Services Offered: Influencer Search & Discovery, Campaign Management. It has a custom-branded influencer app to connect with influencers via the platform. Through the superb AI-powered influencer discovery, campaign management workflows, and robust AI-powered sentiment analysis, EMV, deep engagement data, and other reporting capabilities, you will attract the most fitting influencers to promote and elevate the sales of your brand. This allowed them to accurately measure the performance of their campaign across different categories of influencer and measure overall lift for their efforts against the control group. Starting at the top of the funnel, this means counting up the branded pieces of content generated by. 1. H&M has one of the largest Instagram followings of any fashion brand on social media today, due in large part to its influencer campaign with women who reflect H&M's style all by themselves. Measure your campaign results. Based on your campaign goals, you. . When an influencer regularly promotes a product or service, the influencer’s followers grow more faithful that it is something the influencer truly. ASOS X Micro-influencers (#asseenonme) ASOS typically attracts all shoppers of all ages, sizes, and backgrounds thanks to its approach to inclusivity. (Metric at Time 1 - Metric at Time 2 / Metric at Time 2) x 100 = Growth %. Because EMV metrics are primarily used to evaluate influencer marketing activities, influencer posts generally make up the majority of the EMV figures attributed. But (just like influencer collaborations…) measurement works best when it’s an ongoing process and part of our. 2. According to the platform’s developers, it’s the fastest-growing influencer. Published on July 19, 2022. According to many. That way, you can have an idea of what numbers you should be aiming for with your KPIs. By analyzing the ROI, net profit, and other key performance indicators (KPIs), companies can gain a better understanding of the effectiveness of their. According to a global survey carried out in 2022, the main way that marketers and industry professionals measured the success of their influencer campaigns was through views/reach. Built over time through common interests, content, or humor. Now, it’s time to use both your initial goals and KPIs to measure your overall campaign performance. Influencer marketing is lauded for drastically increasing sales — with Daniel Wellington as an outstanding example. 1 question I hear from brand CMOs is whether influencer marketing can be measured, and the answer is a resounding yes. Influencer KPIs help you quantify your campaign’s ROI. To help you out, we have put together this short guide explaining which metrics you need to track in order to evaluate the performance of your campaigns. Subscribe to newsletters Subscribe: $29. When you launch an influencer marketing campaign, it’s essential that you regularly monitor a series of key metrics to ensure that your campaign is hitting your objectives and generating a good return on your investment. Our influencer marketing software takes care of tracking KPIs, so that you always know exactly how every campaign performed and which influencers delivered the best value for you. Source. Influencer Analysis – The #1 Influencer KPI. As a holistic measure of earned media performance, Earned Media Value accounts for content from four types of third-party creators: influencers, brands, retailers, and publications. So reach becomes an important indicator to measure the success of the campaign. First, define your campaign objectives and target audience. Define Your Campaign Messaging and Brief. Setting good influencer marketing program goals and KPIs, and reacting to metrics in real-time is a skill that must be constantly practiced. If you consider social media is a great channel to run campaigns for your brand, you definitely want to grow your followers. Recording Your Influencers’ Activity. creator fees) / Total impressions of the campaign. One of the most important influencer marketing goals a brand should focus on is to increase their brand awareness. The key metrics measured are brand awareness, favourability and consideration. That way, you can have an idea of what numbers you should be aiming for with your KPIs. Engagement rate. Use affiliate links. 1 – Manually track influencer data. No Comments. But you should also focus on the qualitative data along with quantitative gains to evaluate the actual ROI of your influencer campaigns. Pre-campaign. creating trackable URL-s, for example, with UTM tags; 3. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers. Measuring Channel Performance, using metrics such as sales attributable to specific influencers or increases in web or social traffic. Run & Measure Campaigns. Calculate your influencer marketing ROI using these metrics and formulas. You measure the results of your campaign. Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok. March Madness is in full swing. Engagement rates, impressions, return on investment, CPA, CTR, and ad spend might be more important for you. Engagement is one of the most vital KPIs in measuring influencer marketing success. Every influencer marketing campaign is unique. With influencer KPIs, you can decide on social accounts for your campaigns without making major concessions on price and conditions. With the need to appeal to Gen Z consumers and create a virtual experience, influencer marketing increased by 470% from 2016 to 2020. Tribe. Scope the list of 10 metrics above if you need more inspiration — and read on to understand how privacy, data, and tracking developments are changing the way you can measure your marketing campaigns. Onboarding: create briefs and contracts. In addition to influencer-driven brand awareness, check how you can market your event for free. 7B in 2020. Measuring ROI From Influencer Campaigns In order to accurately measure the return on investment of an influencer campaign, you must have access to detailed data about the campaign. 2. Just as you need to know your audience and. 7. Every stage, from selection, to campaign management, to reporting requires a. 1B ( The State Of Influencer Marketing: Benchmark Report 2023). So you’ve got your campaign type, audience, and platforms figured out. We repeated the exercise last year, and have now made our study an annual look into how marketing agencies and brands see the state of influencer marketing. September 14th, 2022. Pricing: Annual fees range from $50K–$500K. HypeAuditor is a popular influencer analytics tool that is widely used to analyze influencer campaigns. Influencer Campaign Engagement Metrics. Brand Awareness. Reach: Reach refers to the number of people who have seen an influencer’s content. Influencer Marketing Statistics. The individual’s feelings towards your brand or subject matter. Your YouTube influencer marketing campaign starts with finding the right influencer. The following steps will guide you through building a campaign that will help you reach your brand goals and objectives. When creating your influencer marketing campaign, you need to properly decide what metrics you should look for in regards to the influencer in order to ensure. Below are our favorite influencer marketing tools for management: 7. Keyhole is one of the best and most affordable social media monitoring tools available. Content is published and amplified across channels. Feel free to check out Storyclash, the leading software for influencer marketing that makes discovering as well as tracking influencer activity and campaigns. Average earned media value per $1 spent has increased to $5. Doing so builds a strong bond and keeps your campaign on the right track. Influence operations are organized attempts to achieve a specific effect among a target audience. Through programs like Amazon Associates, you can create. Individual influencer goals must align with your campaign goals. B2C Brands. 1. Individual influencer goals must align with your campaign goals. When measuring the relative performance of an influencer marketing campaign, this can only be achieved by capturing KPIs relevant to its. The benefits include the amount of money you earned or saved from your influencer partnerships, such as revenue, leads, referrals, or savings on advertising. It lets you find the right kind of social media personality for your needs and reach, which is crucial when it comes to your target audience’s reach. 7. Perform market research to analyze the activity of an influencer's community so you can set a reasonable goal of how many leads, conversions or sales you can expect from their. Tracking influencer marketing performance and learning from the data is the foundation of a solid influencer strategy. Less than 1% = low engagement rate. This will help you craft a pitch – if creating and sharing blog posts on Twitter is what works best for a certain influencer, that’s probably what she should do when working with your brand. As consumers spent more time on social media – Facebook recorded a 12% growth in its monthly user base in January, while challenger TikTok has seen an 800% growth on its US userbase since 2018. Formerly called Falcon. Set Clear Goals for Your Influencer Campaign. You have to link your influencer marketing campaigns to bigger goals that you are hoping to achieve. Through programs like Amazon Associates, you can create. io, Brandwatch is a name that brands must watch closely. In 2019 and preceding years, influencer marketing measurement's focus was relatively evenly balanced between differing campaign goals, but Conversion/Sales was the least-supported reason. This helps to optimize future campaigns for better results. We know — influencer campaigns have tons of moving parts. You measure the results of your campaign. 3. IMAI Pros. Anticipating what your influencer tactics will achieve allows you to strategically adjust them to optimize your results. A best-in-class leader in social listening and media relations, Meltwater brings confidence to the process of finding and vetting influencers, measuring campaign ROI, and relationship management. Founder and CEO of Heepsy, an influencer marketing software which makes it easy to find influencers for your campaigns. This metric is ideal when your main goal is to increase brand awareness. Know what you’re looking for when combing through your analytics. The search process is often slow. The share of voice is a metric that tells you what part of the whole discussion was generated by a certain online account. Set your goals & strategy. e. The agency is championing change in its partnership with ThisThat, setting a new standard and challenging industry-wide measurement concerns. The company partnered with 12 influencers in the food and lifestyle space, creating original content featuring the new product. An influencer marketing tool helps you measure your campaigns’ effectiveness with campaign analytics, including reach, engagement, and sales. Step 4: Monitor Performance before, during and after Campaigns. Platforms like the Meltwater Influencer Marketing Suite help you measure your influencer campaign success. 1. Post reach refers to how many. The value may be good or not depending on what segment of followers that person has. You’ll also want to consider savings related to time, media costs, content production, and software usage. Elements, like your objectives, can make measuring influencer marketing ROI and conversions difficult. 2010; Watts and Dodds 2007), but influencer marketing attempts to enhance engagement metrics, such as likes, comments, or clicks, which represent direct. Amanda Bailey November 3, 2023. Onboarding: create briefs and contracts. Generally, ROI is a percentage that shows the profit yield for every dollar spent. You need to collect and measure your data, using the goals and KPIs you defined earlier. This category is especially helpful for figuring. # of Engagements (likes, comments, shares, etc. Reach measures how many people were exposed to your campaign;. 5. /PRNewswire/ -- Group. You can successfully promote your products and services by selecting the right influencers for your campaign and ensuring that creative assets. Why it’s important: Because engagement gives the clearest picture of your. The problem, says the ANA, is that the same level of data an advertiser gets from a paid influencer campaign across social media just isn’t there for organic influencer or content programs. However, in 2020 things changed, with Conversions/Sales taking a clear, undisputed lead, which continued in 2021 and 2022. With this formula, you can easily assign a percentage to the success of your campaign. Find the right influencers. Metric 1: Engagement. 3. In this breakdown of influencer collaborations, we focus on hair care brands and analyze why these interesting and successful collaborations work. Your Twitter metrics need to be analyzed for a specific purpose, like seeing if you met your social media goals or understanding if an ad campaign succeeded. How to improve engagement through. Brands featured: GHD, Redken, Aveda, and Head & Shoulders. Influencers were recruited through influencer recruitment software, which. Influencers should not be considered programmable ad units by any means. One of the key influencer marketing KPIs that help you in this endeavor resides on your profile: number of followers. Solving the Measurement Complexities of Influencer Marketing. Marketing campaign measurement & management; Influencer search; CRM; Brands they work with. Use their personal platform to advertise a company or business's products. Engagement Rate – Post engagements / total number of followers * 100. 2024. Feature highlights: Social media reports across multiple channels, influencer campaign tracking. Such analysis provides insights for future campaigns and lets you change course if needed. You can compare your results to costs before your social activity will be activated. Nonprofits. Before we get into details about measuring the ROI of influencer marketing campaigns, let’s look at some basics and review what influencer marketing is. Unraveling the complexities of influencer campaign metrics can be daunting. #2: Lack of time — Brands not allowing space for adequate planning; contacting influencers with the intention of promotions going live tomorrow…. In fact, 76 percent of U. Finally, on June 13, 2022, the ANA issued the first-ever official guidelines for measuring organic influencer marketing, “reflect[ing] the current state of organic influencer measurement. Still, an influencer marketing campaign may require different metrics. Add your perspective. Whether you’re just starting out with influencer marketing or you’ve found some success and want to double down, consider developing KPI(s) around management. 365225@email4pr. We'll share with you how tracking and measuring your influencer collaborations will help you shape your marketing methods, what metrics to monitor,. Track performance, measure ROI, and obtain critical insights with Tagger’s comprehensive reporting and analytics. As your influencer. Spend efficiency metrics. Key Features:Income Tax Calculator: Estimate Your Taxes. It is common for influencer campaigns to achieve several goals beyond conversion, such as reaching new markets, driving traffic, or improving engagement. Influencity. ASOS X Micro-influencers (#asseenonme) ASOS typically attracts all shoppers of all ages, sizes, and backgrounds thanks to its approach to inclusivity. Plus you can measure success on influencer campaigns with real-time reporting software. Organizations should be also aware of these demerits. Influencer marketing is an amazing way to promote your brand and increase its visibility. To measure your influencer campaign performance and ROI, you need to use tracking tools and analytics that can capture and report the data you need. From influencer identification to campaign measurement and everything in between, it offers a long list of powerful features. Step 4: Monitor Performance before, during and after Campaigns. When an influencer regularly promotes a product or service, the influencer’s followers grow more faithful that it is something the influencer truly. Measuring the impact of influencer marketing can help brands understand the effectiveness of their campaigns, identify areas for improvement, and optimize future. Why it’s important: Because engagement gives the clearest. Want to know how to improve your brand’s influencer marketing campaign? We have a great blog post for you that is only a click away! Deep Dive into Reddit Ad Measurement Tools. Trusted by global names like Huawei, Adidas, and Microsoft, Klear is an intuitive influencer marketing platform that brands can use for collaborations on YouTube, TikTok, or Instagram. A lmost one in three Gen Z and baby boomers said content creators provided a sense of community during the pandemic. The most valuable commodity in this dynamic is not the influencer, but their fan base. Social Engagement. We need to fill in the rest. The AiMCO Influencer Marketing. Methods. To gather the direct tangible percentage of your influencer marketing campaign, use this straightforward formula. “But to comfortably put spend and resources. Before starting any influencer campaign you need to define your campaign’s goal. For measuring influencer campaigns performance. 4. Since you’re compensating an influencer for the post (s) they make, it’s best practice to establish your expectations beforehand through an influencer brief. Now you get to see if the reality of your campaign lived up to your expectations. 9 million viewers tuning into last. 4B industry, and is predicted to increase by 29% in 2023 to $21. Experimentation is key in the early stages of influencer marketing. Too often we only look at reports when a campaign ends or when our boss asks to see the numbers. Influencer marketing platforms raised over $800M in 2021, highlighting the substantial. Once you compare the data from your overall website traffic with the traffic generated by your influencer campaigns, you’ll be able. reality: the report. The influencer marketing manager can construct a dynamic and expanding program with each new successful campaign. First, it will help you assess the results of an influencer marketing activity. The formula for influencer marketing ROI is: ROI = (Revenue - Cost) / Cost x 100%. However, instead of setting these broad targets as your two goals, it will be more effective to kick off your strategy by honing in on what your brand’s needs are. It measures a combination of elements including comments, shares, clicks, and interactions. These help you measure the ROI from your influencer campaign. 4. Budgets are by no means small! There’s so much potential in influencer marketing for agencies that want to provide impact to new clients or expand existing accounts. It searches for relevant influencer data through a proprietary tool to recruit the right talent for your brand. There are two ways to approach influencer marketing tracking. Which platforms and metrics to use to measure influencer engagement; How to reliably track, attribute, and measure influencer campaigns; Campaign ideas for e-commerce, lifestyle, and gaming apps; In addition to the above, we’ll share best practices for social media influencer marketing for ecommerce, mobile gaming and lifestyle apps. Influencer marketing has been characterized as the fastest-growing form of advertising. Databox is an expansive analytics platform that lets you set and track social media. • Micro influencers: 10,000 to 99,000 followers. In today’s article, we will. 85 for every dollar spent. Grin makes it easy to measure the success of your campaign. SOURCE Group RFZ. BuzzSumo, Upfluence, AspireIQ, Grin, Klear, CreatorIQ, Google Analytics, Hootsuite, and Traackr. The last step of your influencer marketing campaign is to monitor and measure the results of your campaign. More than 380 new influencer marketing-focused agencies and platforms established in 2019. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they hit the one in 9. When drafting up an influencer marketing strategy for any social channel, you must set clear goals to understand what success means. By Jack Neff. Measurement and brand awareness are definitely not two peas in a pod. After identification of goals you need to. An influencer contract is a document that contains the details of the agreement between the influencer and a business. Effective measurement of influencer campaigns has puzzled and challenged marketers since the inception of the influencer-marketer relationship. There are three general types of level-two performance metrics: 1. Read Direct Comments. Growth. How to measure it: Track your brand’s social following’s growth over time using native dashboards in individual social apps, or using custom dashboards. This is how you’ll determine the level of success you’ve had in reaching your audience with the help of the influencer. Influencer marketing tools enable you to find the right influencers, easily manage mobile campaigns, monitor campaign performance, and help you to measure your ongoing ROI. 2. Brands should approach influencer relationships as a long-term tactic to maximize the relationship’s impact. For instance, if you spend $10,000 on a campaign that makes $20,000, your ROI is positive. The major reason for brands to take to influencer marketing is the incredible reach offered by various social networking platforms. 3. By: Stefanie Epler, Copywriter. However, successful influencer marketing is dynamic and complex — you can't automate success. Grin customizes its pricing to match its clients’ needs. Klear’s industry-leading technology gives brands the competitive edge they need to run winning influencer campaigns. Measuring influencer marketing KPIs is essential to assess the success of your campaign and make informed decisions. TL;DR: If you want to start tracking campaigns quickly, go with promo codes. Every influencer marketing campaign is unique. Trusted by global names like Huawei, Adidas, and Microsoft, Klear is an intuitive influencer marketing platform that brands can use for collaborations on YouTube, TikTok, or Instagram. Brands are set to spend up to $15 billion on influencer marketing by 2022. Influencer marketing is growing up… fast. This includes your first contact with an influencer and every interaction you have before, during, and after launching an influencer marketing campaign . 5% = average/good engagement rate. Part of that data gathering step should include competitive benchmarking. Keyhole is built to help marketers measure the impact of their social media and influencer campaigns. Time-bound: Set a specific timeframe for the campaign and measure progress towards goals at regular intervals. By constantly refining your approach, you can polish and perfect your micro influencer campaigns in the future. If you’re doing or considering adding influencer marketing to your marketing plan, you must track your metrics to confirm it’s This metric will help you estimate the effectiveness of your marketing campaigns and how they influence brand awareness. With regards to influencer marketing specifically, it offers an end-to-end solution for discovering influencers, handling influencer relations,. In 2019 and preceding years, influencer marketing measurement's focus was relatively evenly balanced between differing campaign goals, but Conversion/Sales was the least-supported reason. Relevant: Align influencer campaigns with overall marketing goals and strategies. Set Specific Objectives for Each Campaign. Consider what the reasoning was behind. If influencer marketing is part of your regular marketing cadence, an influencer marketing platform can help you measure. It can help you measure the overall effectiveness of your influencer marketing spend, distinguish weaknesses and strengths in areas of your influencer program, and indicate ways to optimize your influencer marketing ROI. Relatable content helps drive purchase intent. Share them with your agency partners and align on the use of the guidelines’ definitions and calculations for organic campaign measurement and reporting. Overall,. Every campaign is a learning opportunity, and provides data that helps you identify where to improve. Meltwater: Best Influencer Marketing Platform. Much like the Internet, the digital landscape of advertising is constantly morphing, adapting to ever-changing user behaviors, trends, and technological advancements. A 2021 report by Linqia shows that measuring performance and ROI is a top concern for 65% of marketers. Part of that data gathering step should include competitive benchmarking. Influence's discovery tool tracks 30m+ global creators, making it easy to pinpoint the right influencers for your campaign. Measuring the impact of influencer marketing can help brands understand the effectiveness of their campaigns, identify areas for improvement, and optimize future. Grin capitalizes on the genuine influence of influencers. Engagement is the number of actions that users took on your. If your goal is increasing sales, then using coupon codes can be an effective tool for influencer tracking, especially if you have hired multiple influencers and want to see how each is performing individually. Now that we’ve discussed attribution tracking of. When you're developing an influencer campaign, it's important to pay attention to. Define clear goals, track KPIs (engagement, reach, conversions), use UTM parameters, unique promo codes, and sentiment analysis. At Google, we fundamentally believe in the value of influencers. This trio guides the. Some tools that can help you track influencer content are Hootsuite. In order to measure the potential before the campaign, WOMMA recommends assessing some basic aspects of the influencer: The volume of offline conversations and brand awareness. Brands are set to spend up to $15 billion on influencer marketing by 2022. 2 quintillion odds of having a perfect bracket, brands are using this time to capitalize on their influencer marketing campaigns. Campaign Measurement. We have written an eBook on How To Measure Influencer Marketing ROI that can give you more details about how you can determine the best ROI measurement for. And the acknowledgment that organic content and influencer measurement differs. Influencer marketing has been a very powerful tool in this era. Its rebranding emphasizes how vital it considers the role of creators. Image Source. To measure the effectiveness of your influencer campaigns, you can consider. This process should be continuous, involving regular reviews of. With a network of both micro-influencers (as low as 5k followers) and macro-influencers, Heepsy provides all you need to find, launch, and measure your influencer campaign. Jul 21, 2022. With Storyclash’s free influencer search tool, you can research Instagram influencers that are talking about your brand. Buffer is an all-in-one social media marketing and ROI tool that’s designed to simplify the process of measuring and managing ads. Monitor. If you're planning any sort of influencer marketing campaign, this is a good tool to check out. Keep an eye on qualified leads 10. Reach indicates the number of people who see your influencer’s content. Influencer marketing tools enable you to find the right influencers, easily manage mobile campaigns, monitor campaign performance, and help you to measure your ongoing ROI. Best influencer management tools for your marketing team For new influencer managersHow do you measure ROI for an influencer campaign? Like any top-funnel marketing activity or brand awareness campaign, proving the value of influencer marketing historically has been difficult. Influencer campaigns can help with short-term sales, audience growth, brand sentiment, new product launches, and even vetting new product ideas before launching (among other things). Influencer marketing often plays a key role in driving conversions, proving. 3. 19. Partner Across Platforms6. Platform. Income Tax Calculator: Estimate Your Taxes. An individual influencer goal would detail the minimum amount the person would generate within that time frame. The average organic reach for brands on TikTok is about 118%. Research influencers and begin negotiating. Influencer marketing expands your brand’s reach and speaks to a generation tired of overproduced and inauthentic advertising. Step 2: Consider a Wide Range of Metrics. Influencer campaigns can help with short-term sales, audience growth, brand sentiment, new product launches, and even vetting new product ideas before launching (among other things). Engagements like comments and website visits. The influencer marketing industry is expected to grow to $21. The formula for calculating CPC is: Cost-Per-Conversion = Total Cost of Campaign / Number of Conversions. The brand’s Instagram influencer marketing campaign strategy is to collaborate with a wide audience through its Insider influencer program. KPIs for Influencer Marketing – A Complete Guide Tanya Alain Posted on November 18, 2022 5 minutes read Influencer Marketing Platform » Blog » KPIs for. Here are four tips to help you create a successful YouTube marketing campaign. So use metrics to inform your strategy. This influencer marketing agency in India is well known for running award-winning campaigns. Meltwater: Best Influencer Marketing Platform. The most valuable commodity in this dynamic is not the influencer, but their fan base. Hard-core analytics – Track engagement ranging from views, reach, social value to ROI and conversions. Influencer management can include optimizing your outreach and recruitment process, adding more creators or brand ambassadors, and even adding more campaigns to your calendar. The basic equation looks like this: (Revenue/Cost) x 100. One of the main goals of an influence marketing campaign is to have users share content with their friends. This includes metrics such as reach, engagement, and conversions. Examples of supporting metrics for your influencer campaign include the number of new likes, as well as brand name and hashtag mentions. Campaign CPI = Total cost of the campaign (i. Ship out your products and approve of the created content. Before you set the metrics: Select the goals. According to Influencer Marketing Hub, the estimated market size for influencer marketing has grown from $1. Brands that allowlist influencer content or use UGC in ads can measure how those ads perform again non-creator campaigns. Their approach is unique wherein they leverage real-time data to optimize programs daily to generate the most efficient results. The influencers’ community is big. Which metrics should you measure in your influencer marketing campaign? The first thing you need to decide when planning an influencer marketing campaign is your goal. An absolute dream of an evaluation tool, the feature is available for Analytics Advanced and Analytics Pro customer, which not only include all platform tools and data across our database of over 140,000 talent profiles but incorporate campaign reporting (Advanced) and. Influencer’s in-house Impact Score is our unique way of measuring campaign performance. To calculate your CPR, you need to divide your total campaign budget by the number of results you expect to get from your campaign. To calculate ROI from your influencer campaigns, use this formula: (Revenue - Cost) / Cost x 100%. Influencer Analysis – The #1 Influencer KPI See full list on grin. 4.